Thursday, 11 June 2009

The Champagne Lifestyle

GH Mumm, the world's 3rd largest champagne producer came to us to get some kit for a promotional shoot. We gave them a Belstaff Tourist Trophy to use from the Belstaff motorcycle jackets range.

The photographer is Greg Williams, known more recently for his reportage behind the scenes of the latest James Bond films.

We love this shot because it gives a pretty accurate representation of today's motorcycle culture in central London. Retro motorcycles are extremely popular, so the Royal Enfield in the foreground is an excellent choice.

Motorcycling is becoming ever more mainstream in the UK, so it's not unusual to see someone arriving back from the office, clutching their chosen poison, having just stepped off their ride. Black cabs are for wusses!

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